Ice Cube Claims Adjuster

Ice Cube Claims Adjuster is a series of videos promoting the release of the Claims Adjuster Add-On, starring the musician and actor Ice Cube. The series revolves around him working as tech support for various Minecraft players, helping with and/or insulting them for various preventable issues. Throughout each episode are various abstract, surrealist gags reliant on stylized special effects, along with a mutiny of puns and inside jokes.

Alongside the release of the videos, Minecraft social media accounts initiated a marketing campaign, where fans could get specialized replies by tweeting #CubeClaim and claiming to have an issue with their game. Within just the first day, 28 responses were carried out.[5][6]

Ice Cube is introduced working in an insurance firm, explained by a singing narrator. As Sunny is blown up by a creeper, he smacks the side of a computer placed next to his keyboard. A fire transition leads to Ice Cube speaking directly to the viewer, introducing himself and confirming the jingle's claims about him. He promises to "insure your cubes," giving examples such as Noor riding a happy ghast or Makena gliding into lava. He implies sympathy towards the player for dying, before a skeleton, a chicken, and a window of himself crying appear.